Tourism Development
"Tourism is the business of attracting and servicing the needs and expectations of visitors - first getting them to come and then, once they are here, creating a desire to stay as long as possible through hospitality and quality service." (Whitehorse Area Tourism Plan 1993, P.1)
"There is a lack of half and one day adventure tours out of Whitehorse into the surrounding countryside and insufficient events and activities during the off and shoulder seasons to attract visitors. The lack of year round attractions also hinders the community`s ability to attract and serve year-round markets.
...Whitehorse is an important service centre for both highway travelers and visitors arriving by air(business travelers, outdoor adventurers, visiting friends and relatives). Whitehorse offers a variety of accommodation facilities such as hotels, motels and campgrounds/R.V. parks as well as restaurants comparable to larger centres. It also has a broad range of vehicle service centres and other retail outlets.
...Whitehorse is the entry/exit point for the only national airline that flies into the Yukon and is home base for most charter airlines and tour operators. The Whitehorse area serves as the gateway and service centre for the Yukon`s Tourism industry." (Whitehorse Area Tourism Plan 1993, Pp.7-8)
"...The Yukon First Nations Tourism Association has a mandate to develop and market native tourism products in the Yukon; they work primarily through First Nations organizations, and are a potential partner in Whitehorse marketing activities."(On the Doorstep - A Strategy for Marketing Tourism in Whitehorse 1996, P. 14)
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